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Her hits are still fresh today: Her family is looking for more ways to keep her memory alive; they're actually trying to develop a hologram of Selena to send out on tour in Big brands have hooked up with other Latina icons: Of course, Selena Quintanilla is no longer with us, but given that M. C's done a Marilyn Monroe line, Rodriguez points out, it wouldn't be a stretch. And in the eyes of cosmetics peddlers, the Latina customer is a rising star in her own right.
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The rise of Hispanic spending power has been well-documented, and cosmetics are a huge part of it. While sales of cosmetics declined across the board by 1. At a time when many middle-class consumers are cutting back on luxury products, Latinas are a bright spot for the industry. Some say the push for a Selena-inspired high-end cosmetics line is especially fitting because Selena made corporate American notice Latino purchasing power for the first time, right before the census that pushed them over the edge. For instance, after her death in , People Weekly ran a commemorative all-Selena issue.
The magazine had done this only twice before, for Audrey Hepburn and Jackie O. The issue sold almost a million copies.
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More new Latino-focused publications followed. By the end of , Newsweek En Espanol and Latina were on the racks.
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Latino market," says Latina founder Maria Arias in the book Selenidad: Invest now. Today, a new crop of Hispanic-focused marketing firms help big brands reach Hispanic consumers, especially Latinas, who hold most of the purchasing power in Latino households. Given the cringe-worthy history of brands' attempts to relate to Latinas, there's work to go around. Take a Tecate ad that generated outrage for pairing a chilled Tecate bottle with the phrase, "Finally, A Cold Latina," with many complaining that the ad oversexualizes Latinas.
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The cosmetics company had to recall a collection with blushes, lipsticks and nail polishes called "Juarez," "Ghost Town," "Factory," and "Del Norte. Many in the press and social media deemed it appalling, considering that thousands of women have infamously been murdered and raped in the industrial town of Juarez, Chihuahua. Compounding the offense is the marketing campaign surrounding the makeup line, which features ghostly pale women who look as if they have been raised from the dead.
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